I had been planning on doing new product photography for the greeting cards in my Etsy shop to bring them up to the next level. It’s taken a while to do because I’ve been busy working my other jobs, but I finally finished the first phase of pictures.

Each greeting card was placed on a large piece of decorative and elegant scrapbook paper. I used silk flowers, feathers, jewelry, and other small items to help draw out the colors in the artwork or hint at the theme of the piece. I still want to take more pictures featuring the cards in frames since the cards can also be framed as prints.

A side-by-side comparison of the old product shots and the new.

Here’s a screen shot of my Etsy shop homepage. I had updated about half of the greeting cards at the time of this picture, and it amazes me how much more my eye is drawn to the cards that have the new product photography shots. There’s a new level of sophistication and professionalism that wasn’t quite there before:

Here’s a couple more examples of the new and improved greeting card pictures: